The Term Artificial Intelligence (AI) was first coined in 1956 by John McCarthy. But the concept began all the way back in 1936 when Alan Turing invented his famous Turing machine. It has been 84 years since those humble beginnings and machine learning has come a long way. Modern Artificial Intelligence uses a series of possible answers to a given question or problem to simulate normal human responses.
Today one of the greatest innovations in marketing is the utilization of this Artificial Intelligence in digital marketing platforms. The goal of AI marketing is to achieve the desired response from the prospect, such as obtaining information or making a decision to buy. Artificial Intelligence instantly engages audiences in ways never before dreamed of in the product or services marketing space. Utilizing Chatbots and specialized interactive content and forms the audience is instantly directed to the content, products, and services that best meet their needs wants, and desires.
Here at Market Pros International, we have always believed this technology was the direction of the industry and set out to master it. Today we are successfully using AI in so many ways and overcoming challenges once thought impossible. While artificial intelligence has yet to reach the level of Hal in 2001 Space Odyssey; it can be a powerful tool to drive your company’s sales.