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Why ESCO's Need a Professional Digital Marketing Agency
Not long ago an ESCO really did not need ESCO Digital Marketing to be successful. A simple door-knocking campaign combined with a few independent energy marketers was pretty much all an ESCO needed to do to make money. Then things began to change as powerhouse companies like Constellation and Direct Energy began to gobble up price shoppers and door-knocking turned high churn rates. Today if you're trying to scale your ESCO you need a customer friendly cost-effective program that lends itself to low churn and high customer loyalty, but how?
If you want to thrive today you need to be online. We are not talking about hiring a little local geek to build you a cheap website or having a high school kid posting on Facebook once in a while. If you want to compete and win you either need to hire a team of digital marketing experts or you need a company like Market Pros International ESCO Digital Marketing Agency. We have one of the most seasoned teams of experts in each and every area of the ESCO digital marketing space in the world today. The best part is our systems work and they are scalable.
"With over 12 years in the ESCO industry, you can say ESCO Marketing is in our DNA"
How Can Market Pros International benefit ESCOS?
You can equate how we accomplish the amazing results we get to building a house. To build a sound structure begins with the site work. Clearing and grading the land so a solid foundation can be poured. In this case, we can consider the website the foundation of your online presence. Likely you already have a website that you are paying someone to build and manage or maybe you built it internally. Regardless unless the foundation/website is well built with great EDI interphase, SEO, Social media interaction, and artificial intelligence bots driving browsers to become buyers it is nothing more than an expensive business card.
A website that can be the foundation of your dominating web presence
As we already stated before, unless your website works together with everything including your EDI, SEO, Social Media, Google, and Messenger its nothing more than an expensive business card. Now you may be friends with whoever is managing your website and maybe even are paying that person monthly or yearly. But the fact is he is likely a great website builder and that is pretty much it. I can promise you we would never ever hire our web developers to write SEO friendly copy, code an AI Bot, produce high def videos, and a lot more. We have in house professionals for each and every aspect of what we do. Our web developers are expert website builders. They will work with you to either tweak your existing website or just build you one that can become the foundation of your dominating web presence.
Linking your company to the web
Now that your website is tweaked and ready to work properly we next move to link your brand to the web. We use selected listing and review websites that SERP’s highly value when considering Domain Authority for your own websites SEO. I know all this is confusing, but at the end of the day, we will put your company in all the right places like Google, BBB, and many others so you will show up high when someone searches online for Electric prices.
Social Media Branding
Now that your website is completed and your listings are in place. It is time to build your social media presence. You likely have a few social media pages including Facebook and maybe Twitter, but there is a lot more to social media than Facebook. That said most businesses do not even have their Facebook set up or managed properly. We will set up all your social media to work together and with your website and web listings. We will set up your Facebook with an artificial Intelligence Bot that will drive business directly to your website or send calls directly to your phone. And last we will consistently post top-quality content that will build your brand a seriously loyal following.
Generating Positive reviews
Research shows that 80% of consumers strongly consider online reviews before making a purchase, especially for Electricity. And it is fair to say that your company will get some negative reviews. We use sophisticated technology to constantly update your profile with real positive organic reviews. This combined with the website, social, and listings will help to give your company a bulletproof online reputation for your brand.
There is no faster way to generate traffic for your brand especially in the ESCO space than paid ads. We have dedicated ad experts in the ESCO industry that know where to buy ad space, how to set up the copy, content, and targeting to get reliable consistent results.
Market Pros is an award-winning leader in the ESCO Digital Marketing space.