As far as social media marketing channels go, Instagram Marketing has been a major power player for a while. And that's particularly true for ecommerce businesses who get access to a visual-focused platform with enthusiastic followers and high engagement.
In the past few years, Instagram Marketing has grown and evolved at a rate similar to Facebook, adopting new features at a lightning-fast rate and becoming even more valuable to merchants and users alike.
People are happy to follow brands on Instagram, and they’re actively discovering and purchasing products on the platform. That’s a big win.
Also worth noting is this platform’s continued efforts to embrace commerce.
Instagram ads see excellent results and offer high engagement. Shopping on Instagram streamlines the Instagram sales process. And business profiles with over 10,000 Instagram followers gain “Swipe Up” links they can add to Instagram Stories to drive traffic directly to the site, something that was otherwise difficult to do on the platform.
The platform keeps expanding, making it more valauable to merchants and ecommerce business, especially if they have products with a strong visual appeal.