We are ranked the top digital marketing agency Massachusetts because we get the job done right at the right price! You don’t need to spend a king’s ransom to hire the best digital marketing agency in the state. Simply call the experts at Market Pros today!
Massachusetts Digital Marketing Agency
Massachusetts is one of our favorite places to do business. After all, it is the birthplace of the revolution and the most populous state in New England. The people of Massachusetts are amongst the hardest working people in the country and the friendliest. From Provincetown to Boston to Pittsfield Massachusetts is one of the most beautiful states in the country.
Here at Market Pros International, we are proud to be a part of the Massachusetts business community. We love to help businesses large and small in the state compete and win in the digital marketplace. Our company is on a mission to help 100 Massachusetts businesses double their sales in the year 2021. The Market Pros Team of digital experts is only a phone call away from helping your business dominate your industry.
What is a Digital Marketing Agency?
Digital marketing is a lot more than meets the eye. It includes a website, social media pages, web listing pages like yelp and the yellow pages, the BBB, trade organizations, state agencies, review sites and so much more. Digital marketing is how visible and well represented a business is on the web. If a company has too many poor reviews it will likely have a negative impact on your bottom line. Conversely, if a business has thousands of good reviews it should have a serious positive impact on the bottom line. Polls show that consumers trust online reviews 95% of the time even more than personal recommendations. Our partners enjoy a state-of-the-art review generation system adding hundreds of positive reviews a day. Let’s cover some of the aspects of digital marketing one by one.
How should my website be designed?
Website design and development are always critical to a digital marketing effort. A website must be good-looking, enticing, engaging, and authentic. We spend an incredible amount of time setting up the home page. This is the first thing most visitors will see and more importantly should target the audience that is likely to retain a company’s services. The home page should show and describe the product or services, showcase personnel, and tell people why they should hire the company. Additionally, it should be set up to convert, and that is converting browsers to buyers also known as “Call To Action”. This can be accomplished with a highly visible phone number, contact now buttons, and even a contact form right near the top. If it not easy for people to contact a business within the first few seconds it is likely they will move on to someone else.
Why research, targeting, and SEO are so important.
Next, your website must reach your target audience through the use of SEO. That will require a lot of research on target audience behaviors. we need to know what set of words they will enter when searching for your business. Also, we need to know what locations your audience is likely to be found. Let’s say you are selling skateboards in Los Angeles, but you target keywords with demographics of adults over 70 in San Diego. It is not likely you are going to sell many skateboards as a result no matter how much you spend. We need to know the audience, where they are, and what terms they are likely to use when searching for products. It is also important to note that a website needs to build out to target that audience. Our average website is well over 100 pages all laser-focused to reach our partner’s target audience.
Web presence consistency is the key.
The next steps include a clean and consistent web presence. What I mean by that is the company name, address and phone number (NAP) should be exactly the same throughout the web. This builds credibility and even more important is critical to a business appearing high on the local section of a Google search results page. If a company has moved, make sure to correct the location on each and every listing they may have on the web. Make sure your logo is the same as they sometimes can change over time. Make sure the message is consistent every time a business appears on the web. If properly done listings on the web can be used to broaden a business reach, build domain authority, and even drive traffic to the website.
Reviews, Fresh Content, and Paid Promotions.
Other steps in the digital marketing process include positive reviews, fresh content, and paid promotion. Our partners leverage a system that generates positive reviews on autopilot. We generate fresh content on a regular basis through blogs and on-site seasonal promotions. Paid promotion is a lot more than a way to generate traffic. The ad must be an irresistible offer that people just cannot ignore. The offer needs to be something that stops the scroll so to speak. The ad must be properly targeted to reach the right buyers at the right time and place. Partners enjoy the luxury of a team of Google Ads and Social Media Marketing experts working to ensure their success.
Is Market Pros The Best Digital Marketing Agency in Massachusetts?
Market Pros International is an award-winning digital agency serving the entire state of Massachusetts. Our impeccable reputation has been built through years of hard work for our many satisfied customers. The secret of our success comes from our two rules of business. Number 1 “the customer is always right” And number 2 “if the customer seems to be wrong refer to rule number 1” When you are truly serious about taking your company to the next level contact the experts at Market Pros. You will find an eclectic team of the industry’s top experts eager to help you reach all your goals.