Text Marketing is a form of marketing utilizing the text app found in every phone even those that are not smart phones. This includes using a medium which involves text messaging over a mobile device and can be done from a mobile phone or in bulk using an SMS Aggregator and distributor online. Some businesses provide the entire service including creating the messages and sending them via an aggregator on behalf of a business. Today, Direct Text Marketing has been subsumed under mobile marketing, which include rich media embedded into the marketing messages as well as those messages sent via mobile applications besides SMS.
Many advantages come with text marketing. Since the vast majority of consumers have their cell phones with them most of the time, marketers have a higher chance of reaching them in real time. Moreover, people are much more likely to open text messages than promotional emails. Companies that give special discounts and pricing to mobile users may also boost sales and sway people toward a purchase they would not otherwise have made.
Within the next two years, 85% of customer-business relationships will be through technology. A huge part of these relationships will take place on messaging apps, where businesses can not only provide lightning-fast customer service but also drive sales. In anticipation, business owners should be perfecting their messenger marketing strategy right now. Facebook Messenger is one of the largest messaging platforms out there, with more than 1.3 billion monthly users.
Platforms like Facebook Messenger are the new trend in the social media marketing world since they allow business owners to reach out to consumers on a large scale through advertisements, then continue to interact on an individual level.