Pay-Per-Click aka PPC marketing is a form of search engine marketing in which advertisers accrue costs only when users click their ads. There truly is no better way to find users who are searching for your services at the exact right time. We are a leading Connecticut Digital Marketing Agency specializing in Pay Per Click.
PPC is all about relevance. Users are searching for specific products, services, and information at any given time. Advertisers have the ability to show a targeted ad at the exact moment this search is occurring. Market Pros International is a #1 Pay-Per-Click advertising company because we get world-class results!
Run-on Google, Search Partner sites, and Display Network sites, AdWords is the largest PPC platform. AdWords was launched in October 2000 and has gone through several iterations over the last 17 years. AdWords is geared toward the entire spectrum of companies from small businesses to Fortune 500.
Similar to AdWords, Bing Ads is a pay-per-click platform showing ads on the Bing and Yahoo networks. The platform also utilizes Search Partners. Bing Ads is primarily keyword-based advertising. As of 2019, Bing Ads has 142 million unique searchers on the Bing Network.
Digital Marketing requires a multi-disciplinary approach. We prefer to handle all our services in house since most of the services are included in our base suite of packages. While most other agencies choose to outsource and white label their services you can be sure that your work is done in house by our team of experts. Below is a shortlist of some of the services we provide.
When we design a website there is a set of clear goals we have right up front in the following order.
- A website needs to look great and show the authenticity of the company and its ownership.
- The website needs to rank high on search engines for all the clients’ keywords.
- Websites need to attract attention and drive traffic to the client’s products and services.
- Our websites must convert traffic to customers through multiple calls to action.
- A website must have the look and functionality of a professionally built site.
The bottom line is a website’s first priority is to make the client money. If the website does not bring in business it is nothing more than a fancy business card. We keep that in mind when designing your website and we take care to make sure to dot every I and cross every T. There are no shortcuts when we expect perfection from within.
Copy Production is the creation of written content as pros used in conjunction with creative in advertising. Simply put it is creating what you read or hear in ads. There is a lot more to copy production however than meets the eye. A great copywriter knows how to target a keyword and put in all the content needed to promote it. Writing great copy involves telling a story that people want to hear. There are also certain rules that we must follow when writing copy to optimize it for search engines.
Video production in digital marketing is content we create with the direct intent of reaching an online audience. With that in mind, our video producers develop content that works well on desktop, tablet, and handheld devices. Our award-winning video producers have the experience to create content that will capture attention and a high click-through rate.
Search Engine Optimization
Your website must reach your target audience AKA (SEO). That will require a lot of research on target audience behaviors. we need to know what set of words they will enter when searching for your business. Also, we need to know what locations your audience is likely to be found. Let’s say you are selling skateboards in Los Angeles, but you target keywords with demographics of adults over 70 in San Diego. It is not likely you are going to sell many skateboards as a result no matter how much you spend. We need to know the audience, where they are, and what terms they are likely to use when searching for products. It is also important to note that a website needs to build out to target that audience. Our average website is well over 100 pages all laser-focused to reach our partner’s target audience.
In Pay Per Click Marketing we target an audience searching for goods and services. The key is to select high-quality keywords through deep research and structuring bids to assure the highest placement possible. All of our PPC accounts we track and optimize on a daily basis to make sure our partners achieve the highest ROI possible for their industry.
Social Media Marketing
With Pay Per Click the target audience is already searching and presumably interested in your goods or services. In Social Media Marketing our audience is not searching and may not be interested in your goods or services. So the challenges are different between the two. With social media, especially Facebook targeting is extremely important unless your budget is unlimited. Reaching the right audience is more critical than the actual offer. The offer however must be set up to stop the scroll. The audience on social media is seeing posts of all kinds and likely to scroll right past yours unless it’s captivating. Through detailed testing and thorough due diligence, we consistently deliver an ROI of 7 to 1.
If you are serious about growing your business then you need to contact our team. We will put together a detailed audit of your existing marketing strengths and weaknesses. Then we will work with you to develop and execute a plan. We will make sure our plan suited to your goals and within your budget. Most importantly we will show you a level of professionalism and approach to the market that is second to none! We are Looking forward to talking to you soon. –The Market Pros Team